Dystopian Chipotle Informercial Will Stun You In A Wonderful Way

chipotle, fiona apple, moonbot studios, the scarecrow, video games, ios

Chipotle has just raised the bar forever when it comes to ads. Adjectives such as “amazing”, “haunting” and “beautiful” are being used to describe the food company’s ad for their free ios game, and after watching the video, I have to agree. It is simply amazing.

In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory ~ Chipotle game description

Produced by Chipotle, the film was created by Academy Award®–winning Moonbot Studios and is set to a remake of the song “Pure Imagination” from the 1971 film classic “Willy Wonka and the Chocolate Factory.” Beautifully performed by Grammy Award®–winning artist Fiona Apple.

Source: Gawker
Posted by Geralyn for Roqoo Depot