New Brand Coming to Her Universe!

articles, fashion, her universe, marvel

2ed8a88b8291336168f67ef9191da209d2461f96_600.jpg

Finding women’s clothes that feature our favorite superheroes can be quite difficult. Whether you’re at Target or finding material online, the search often leads to nowhere and leaves us fangirls more frustrated with the fact that female clothes are not as common as they are for our male counterparts. Last year, Disney came under much scrutiny with the release of the female “I Need a Hero” shirt versus the male version “Be a Hero.” Little effort has been made to offer girls and women a wider variety of merchandise that doesn’t scream sexism.

Another problem? The fit. Some fans go straight to the “why don’t you just buy a boy’s shirt, then?” The fit isn’t the same. Shirts are cut differently based on our body types. I could (and often do) wear boys’ shirts, but they’re unflattering and make me feel bigger than I already am. I want a shirt that’s made for me and for the many other fangirls who want to represent their favorite fandoms/superheroes. We want to represent them at cons and other fan-related activities, so why can’t the big companies represent us properly?

If you’ve given up finding that one shirt you’ve dreamed about, here’s hoping Her Universe can restore it back to life. Subscribers to Ashley Eckstein’s geek chic fashion line received an e-mail on June 13 with a teasing image for a new brand coming soon to Her Universe: Marvel! The image of what appears to be Captain Marvel and other female superheroes was also shared through Her Universe social media platforms.

Her Universe and Marvel

Adding Marvel to Her Universe’s mixed bag of awesome science fiction and fantasy franchises opens up her business to a massive population of fangirls. Elaine Tveit at Making Star Wars pointed out that Her Universe already has a Marvel product at Hot Topic, the Captain America hooded tank (similar to the Rebel Alliance and Ewok hooded tanks at the Her Universe shop).

Mark your calendars because June 19 is going to be an exciting day when Her Universe comes to the rescue once again to give women everywhere exactly the kind of merchandise we deserve. Fangirls assemble!


Star Wars Posts

Sep 06, 2015

Force Friday Galactic Madness

By The Ralphnerd

For the sake of ultimate transparency, I've never been a huge Star Wars fan. In fact, I've been known to commit the act of blasphemy, in loving the second trilogy...

Aug 03, 2015

Signing at Barnes & Noble on Friday

By Morbid Is as Morbid Does

This coming Friday afternoon — August 7 from 1 pm to 4 — I’ll be signing my new novel, The Dangerous Type, in Flint, Michigan. Even if you’re not into...

Jul 26, 2015

Raena’s Foremothers: Jeri Cale

By Morbid Is as Morbid Does

Those Annoying Post Bros. #7: The Moray Caper When I first started thinking about the Raena stories, I’d just seen Star Wars.  The only main female character was a princess....

Jun 30, 2015

A New Hope: The Funniest Star Wars Parodies

By The Ralphnerd

Star Wars: The Force Awakens is getting closer by the day, and excitement is growing everywhere. It's not just Star Wars fans, sci-fi nerds, and movie buffs who are amped...

Jun 10, 2015

Book Review: The Tar-Aiym Krang

By No Wasted Ink

Alan Dean Foster’s first original novel is "The Tar-Aiym Krang", It is a light-hearted space opera filled with dead ancient alien civilizations, uncharted worlds and the search for an artifact that could threaten the galaxy. Come learn more about this vintage science fiction classic and the popular author who wrote it.

Jun 05, 2015

The Padawan Lives: My Journey With Ahsoka Tano

By The Wookiee Gunner

(Photo: Lucasfilm) When it was announced that Anakin Skywalker would have a Padawan, most people found the idea to be ridiculous. To me, it was a stroke of genius. It...

May 31, 2015

BookCon 2015: New Adaptations of the Star Wars Saga

By The Wookiee Gunner

Bestselling children’s book authors Tony DiTerlizzi (The Adventures of Luke Skywalker, Jedi Knight), Alexandra Bracken (Star Wars: A New Hope), Adam Gidwitz (Star Wars: The Empire Strikes Back), and Tom...

May 28, 2015

Rex and Ahsoka’s Friendship From Clone Wars to Rebels

By The Wookiee Gunner

“Who’s the youngling?” Rex asked as he eyed the young Togruta. “I’m Master Skywalker’s Padawan. The name’s Ahsoka Tano,” she replied, and a friendship was born. A friendship that’s been...

May 22, 2015

Review: Black Series 3.75-inch Captain Rex Action Figure

By The Wookiee Gunner

DorksideToys kindly sent me a review copy of the Star Wars: The Black Series 3.75-inch Phase II Captain Rex action figure. It’s not the first Rex figure to own, but...

May 18, 2015

Review: Star Wars Crochet by Lucy Collin

By The Wookiee Gunner

As someone who enjoys making DIY crafts inspired by Star Wars characters, when I saw the Star Wars Crochet kit months ago, I said to myself, “I need that!” I...